Whether you win or don’t win the tender, keep learning and improving for next time. Ask for buyers’ feedback, both positive and negative and to identify your strengths and areas for improvement. Regularly take actions to improve your products and services and let your buyers and prospective buyers know. Keep improving your tendering capability. What was a good tender ten years ago is unlikely to be a good tender today. By showing buyers and prospective buyers you are listen and respect their views, you are showing them you are committed to excellence.